There may be a number of ways to increase sales and revenue in any business. However, not all systems are measurable enough to produce substantial return on investment.
Although customer service initiatives and programmes are good for any business and its image, it only provides part of the data investors or stakeholders require to make necessary fiscal and operational decisions.
Fortunately there is an internationally-recognised system that has been introduced to South Africa, the ISO 9001: 2008. Owing to this system’s focus on quality control management, through a series of processes, it guarantees an increase in three areas of business:
- Shareholder value
- Positive consumer response
- Product / Service quality
Companies have already noticed this improvement in the overall efficacy of their businesses. One company that has implemented this quality management system is Cabstrut, a cable reticulation management solutions company.
“The ISO 9001 ensures that our employees understand the importance of quality control,” says Theon Steyn, General Manager of Cabstrut.
What makes this system especially useful to Cabstrut is that through its quality management processes it not only ensures efficient running throughout every department, but, as Steyn confirms, “… it helps control product quality so that customers are consistently satisfied and confident with Cabstrut’s products.”
Moreover, since business objectives are set out before this system is put in place, the monitoring of product quality as outlined by the ISO 9001, the process becomes simpler and more streamlined. This will have an effect, therefore, on customer satisfaction, which will follow to enhance sales and offer a larger share in the market.
“We are pleased that we have made this transition within our business,” says Steyn, “because the ISO 9001 system has already contributed significantly to the quality Cabstrut provides.”