The annual Newcastle Winter Festival is the biggest social event of the year for the Northern KZN region and attracts over 40,000 visitors over the four-day period. Originally initiated by the Newcastle Sakekamer in cooperation with the community more than 30 years ago, the success of the event year after year has contributed to its growth both in the number of visitors it attracts and the number of exhibitors.
The 2016 Winter Festival took place from 27 to 30 April and featured over 300 exhibitors and an outstanding program of events offering visitors a genuine carnival experience.
Voltex Newcastle had a very successful exhibition receiving a significant number of enquiries from visitors. The prime position of the stand afforded the Newcastle team ample opportunity to connect with new customers and show the extensive range of electrical, lighting and energy efficient products supplied by Voltex. As the festival draws in visitors from the entire region it also gave Voltex Newcastle the opportunity to generate greater brand awareness with various sectors of the market across a wider geographical area.
The Voltex team also assisted a number of the other exhibitors with their stands by supplying light fittings, wiring, globes, emergency fittings and more. Proving that Voltex is more than just the sum of its products but rather a comprehensive supplier with expert service and technical know-how as well.
According to Japie Erasmus, Branch Manager of Voltex Newcastle, the 2016 Winter Festival was undoubtedly a highly valuable marketing opportunity for the branch and the Voltex brand. He also found it rewarding to receive a lot of positive feedback from customers in respect of the Voltex prices compared to its competitors.